In an effort to increase young voter turnout for the 2018 midterm
elections, MTV launched its +1 the Vote initiative, seeking to rebrand
voting as a social experience. The campaign featured cross-platform branding and utilized recognizable talent to expand reach and build
on MTV’s identity as an influential voice in pop culture. The result? Coverage in 80+ press outlets, influencer amplification on social (and countless shares), and an overall cultural trend in the idea of voting with
a friend. And on November 6, new voters showed up in record numbers.
elections, MTV launched its +1 the Vote initiative, seeking to rebrand
voting as a social experience. The campaign featured cross-platform branding and utilized recognizable talent to expand reach and build
on MTV’s identity as an influential voice in pop culture. The result? Coverage in 80+ press outlets, influencer amplification on social (and countless shares), and an overall cultural trend in the idea of voting with
a friend. And on November 6, new voters showed up in record numbers.
MTV Brand Creative
David Lee Fiddler, Clayton Jones, Hannah Vanderpoel, Lance Rusoff, Alison Geoffrey,
Matthew Breen , Timothy Livezey, Thomas Berger, Amy Campbell, Justin Russell, Rich Tu,
Matthew Breen , Timothy Livezey, Thomas Berger, Amy Campbell, Justin Russell, Rich Tu,
And/Or Block Party Hyperakt Cause + Effect
D&AD Pencil Branding / Campaign Branding & Identity