The book showcases quotes from viewers and journalists and the results
of polls conducted by Nielsen Media Research that highlight the positive impact both shows
are having on sexually active teens. Books were sent to potential advertisers, members of
Congress and the White House. Both shows continue to perform well on MTV and, according
to polls conducted by Nielsen, have had a positive impact on teens.
MTV Design
Creative Director: Jeffery Keyton
Art Direction & Design: Lance Rusoff
Writer: Erhan Erdem
AIGA 365: Design Effectiveness